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CURRICULUM

Introduction to Psychology

  • The brain
  • Neuroscience
  • Cognitive & computational psychology
  • Freudianism, Behaviorism, and Computational Theory of Mind
  • Sex differences & genetics

Marketing & Branding

  • Penetration & Mass marketing
  • Buyer moderation & Double jeopardy
  • Distinctive assets & Memory structures
  • Mental & Physical availability
  • Marketing at small companies
  • Positioning…

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