YRC Deep — Summer 2022

CURRICULUM

Introduction to Psychology

  • The brain
  • Neuroscience
  • Cognitive & computational psychology
  • Freudianism, Behaviorism, and Computational Theory of Mind
  • Sex differences & genetics
  • Penetration & Mass marketing
  • Buyer moderation & Double jeopardy
  • Distinctive assets & Memory structures
  • Mental & Physical availability
  • Marketing at small companies
  • Positioning at small companies
  • Customer acquisition at small companies
  • Market research
  • Ethnography
  • Elements of behavior
  • Using motivation
  • Making behavior easier
  • Prompts
  • Utilizing Behavior Design
  • Foundations of Game Theory
  • Dominant Strategies
  • Nash equilibrium & Pareto efficiency
  • Analyzing data
  • Distributions
  • Bayes’ theorem
  • Hypothesis testing
  • Regression
  • Technological economics value creation & Psychological economic value creation
  • Consumer behavior
  • Framing & biases
  • Prospect theory
  • Choice architecture & choice overload

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