What The F*ck Is Simplicity? — On Designing Better Products And Companies

WHAT CHANGES BEHAVIOR?

THUS BY TRANSITIVITY, WE GET SIMPLICITY CHANGES BEHAVIOR

COMPLEXITY AS A HEURISTIC FOR VALUE

COMPLEXITY IN PRODUCTS TO IMPROVE SALES

GOT IT! JUST ADD MORE FEATURES

THEN WHAT DOES MAKE PEOPLE BUY?

INFLUENCING CONSUMER BUYING MOTIVATION

REMEMBER THAT YOU’RE PLAYING A SUPERGAME

THE 6 COMPONENTS OF ABILITY

ABILITY PROFILES

Supportive HN commentary

NOTES

REFERENCES

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Entrepreneurial Science & Behavior Science