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Youngling Research
Youngling Research

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Feb 28

Play games you can win

During YRC, I share a lot of maxims with my students. Some of those, you’ll be familiar with: “In order to optimize something… there first has to be something to optimize!” Another one I often say is: “Play games you can win,” or “Rig the game in your favor.” You…

Solopreneurship

3 min read

Solopreneurship

3 min read


Feb 24

One copywriter created over a BILLION DOLLARS in revenue…

In 1986, he mailed out a physical letter where he shared exactly how he did it. Fortunately, his mentee digitized it. Here are Gary Halbert’s 12 battle-tested strategies to help you write better copy faster! Set up a proper writing space Before you do anything else, make sure you do…

4 min read

4 min read


Feb 23

There is no spoon

Do you have fixed beliefs about what the price should be? It’s likely that you’re bringing your own assumptions to the table. Do these sound familiar? The price should just be a markup of the cost. I would never pay $X, therefore, no one else would either. Personally, I…

Solopreneur

3 min read

Solopreneur

3 min read


Feb 22

What is success?

TLDR: In the beginning, measure everything you’re doing against money. Are you making money? Good. If not, tweak your process. Then start doing things that can potentially pay off on a longer time scale. A student asked me last week: “I’m working hard. I’m doing all the things you taught…

Solopreneurship

3 min read

What is success?
What is success?
Solopreneurship

3 min read


Jan 4

720 True Fans

How much money do you need to quit your 9–5 or to simply make a living as a solopreneur? If you ask most people, they’ll throw out a random number like a million dollars. But it’s not based on anything. Such a big number seems daunting. …

Solopreneurship

2 min read

Solopreneurship

2 min read


Dec 29, 2022

Get Your Behind On Zoom

I had written a piece on getting more out of your writing online that I intended to ship today. But at the last second, I decided to write this instead. Too many of you do not have enough leads. Having enough leads will solve the majority of your problems. Work…

Marketing

3 min read

Marketing

3 min read


Dec 13, 2022

Should I spend money to get traffic in the early stage of my startup project?

You can but if you don’t have a good level of discipline that can VERY quickly turn into a bottomless pit. If you’re inexperienced (haven’t launched a couple of money-making projects) then your identity is likely still wrapped up in the success of your baby (idea). In that case, I would recommend doing free marketing tactics instead. Figure out where your people hang out, see if they’ve got questions relevant to your startup, help them, and then pitch if it makes sense to pitch. (Do it with a bit of tact.)

Solopreneur

1 min read

Solopreneur

1 min read


Dec 13, 2022

How Do You Measure Product Market Fit?

In response to a question from an Indie Hacker: PMF was first coined by Don Valentine, then refined by Andy Rachleff, and popularized by Marc Andreessen in his pmarca blog (& perhaps Steve Blank when Lean Startup become popular). [1] [2] The usual description is that you’ve got PMF when…

Marketing

3 min read

How Do You Measure Product Market Fit?
How Do You Measure Product Market Fit?
Marketing

3 min read


Mar 17, 2022

YRC Deep — Summer 2022

Sign up here. CURRICULUM Introduction to Psychology The brain Neuroscience Cognitive & computational psychology Freudianism, Behaviorism, and Computational Theory of Mind Sex differences & genetics Marketing & Branding Penetration & Mass marketing Buyer moderation & Double jeopardy Distinctive assets & Memory structures Mental & Physical availability Marketing at small companies Positioning at small companies

1 min read

1 min read


Nov 18, 2021

Proposal Structure

This document is part of The YR Membership. If it doesn’t make sense to you, that’s why. I’ve stopped publishing content on Medium. If you’d like to read Youngling Research content, please go here. WEEK 4 LECTURE 4a: PROPOSALS (ES102- APPLIED MARKETING) COVERED How do you write a proposal? Page 1…

6 min read

6 min read

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Youngling Research

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